Beyond Retro brings its legendary vintage vision to Brighton.
Press Release – Original copy
“London’s most iconic clothing treasure trove, Beyond Retro, is bringing its legendary vintage vision to Brighton. Plans to open a 3500 sq ft store in the fashion heart of the city will delight the brands’ ever growing army of D.I.Y. style devotees. It will also simultaneously inject a new cultural wave of nostalgia into Brighton‘s oldest, and one time brightest, bohemian shopping district.
Expect tastemakers and trendsetters to trek to the stores’ new Vine Street address in search of stand out sartorial style. Situated just off North Laine in Brighton’s indie shopping epicentre, the alluring aesthetic of the store will linger for days. The award winning boutique emporium, with its roots in dusty, downtown London East End chic, is famous for sourcing well preserved pieces that chronicle a century of style. Already, branches in London, Stockholm and Gothenburg, seamlessly stitch together ideas about art and identity through their colourful, crammed aisles of style. Clued up fashionettes won’t be surprised to see Victorian mantelets nestled against ‘70s jumpsuits, or ‘40s tea dresses peeping out from behind a flash of flamboyant frills, like those so beloved of ‘80s New Romantics. The existing stores showcase a fabulous, evolving collection of stock that has become a Beyond Retro signature.
The handpicked nature of the vast collection means exclusivity of the pieces is never compromised. The Brighton store collection will be updated daily by knowledgable shop staff that understand the importance of a cleverly curated dress spectacle. Open seven days a week, apparel addicts can embrace the energy of bygone eras until late in the evening, fuelling the entertainment ethos of this celebrated brand.
Brighton, routinely recognized as a city with a stand out style silhouette is uniquely placed to be part of the ‘Beyond Retro’ retail revolution. The company typically chooses fashion forward areas unaffected by commerce and taps into an underlying creative cultural scene. Mods and Rockers of yesteryear should step aside. Style tribes of Brighton should prepare for a high voltage sartorial seaside treat.
For further information, please contact Diana Kiernander: …”
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